Return to Rich's - The William Breman Jewish Heritage Museum

“Most Atlantans have a nostalgic mood when talking about the store. But as the exhibition makes clear, in some ways Rich’s will always be with us. At the entrance to the exhibition, a 1967 quote from one-time Rich’s president Dick Rich puts it succinctly: “Rich’s is related to Atlanta. It came out of the same cradle, and it has known the same joys and severe tragedies . . . Rich’s and Atlanta are kissing kin.” By the time most visitors leave the exhibition, they are likely to agree that this is not hyperbole, but plain, unvarnished fact.

“There are so many aspects to the affectionate relationship between Rich’s and Atlantans, and the Breman’s presentation is ingenious.  There are representations, sometimes the original, of some of the following Rich’s landmarks:There’s the great Rich’s clock... The Magnolia Room... [and] The Pink Pig, Rich’s most cherished children’s tradition.”

“The exhibit wonderfully tells the story of what Rich’s meant to Atlanta. But it also tells the rags-to-riches story of an immigrant family. Morris Rich’s first store became a business where his brothers and other family members worked. It evolved to become one of the most influential institutions in Atlanta, earning an unrivaled loyalty.”